About Us

Like many things, great ideas and opportunities come about by chance. That is certainly the case for Theoc 4×4 founders Dan Williams and Graham Daly.

The pair first met while working at the local car dealership in their hometown of Tewkesbury (Theocsbury). They were both united in their passion for motocross and that quickly escalated into cars.  Their first project, as are many, started with converting a Suzuki Vitara into an off-roader, learning the hard way of what works and what should be left alone!

Shortly after, they started modifying and building their own components to compete their Land Rover Defender 90 in winch challenge events before tackling the Welsh Xtreme. The word quickly spread and people liked what they had done to their Defender, so the pair decided to set up Theoc 4×4. Since starting the company in 2015 they have progressed from modifying Defenders to full on Ultra4 builds. In this quick interview with the pair we find out about their long-term goals and which one is always last to the bar!

 

Do you just specialise in serious off-road builds?

Graham: Not at all but we focus on 4x4s mainly. This can range from Ultra4 frames and builds to fitting a winch bumper to a Land Rover Defender. There isn’t not much we haven’t tackled.

Outside fabrication what other services do you offer?

Dan: Pretty much everything comes to mind. From fitting Land Rover chassis and rebuilding Defenders from the ground up to setting up suspension and oil changes. We also prepare cars and get them MOT’d.

What brought about the new logo and colour change?

Graham: Once we opened I quickly threw a website together and had a go at a logo with the intension to change it. But we’ve been packed out since we opened the doors in 2015 and I’ve never got round to looking at it. Recently a good customer of ours offered to help out. It is surprising the contacts we have picked up over the years. I’m the green part of the logo being a Kawasaki fan and Dan’s the red. No he’s not a Ferrari or Honda enthusiast but it was the colour of his first car, a red Ford Fiesta!

Will you both be competing soon?

Dan: We sold our last truck and are currently working on two projects. But we are just struggling to find the time to finish them. So we are aiming to be out for 2021. I’m building a Volvo T5 powered winch challenge truck and Graham is going all out with rear engine LS3 powered Ultra4. That way Theoc 4×4 can enter both disciplines.

What has been your biggest challenge in the shop to date?

Graham: It has to be configuring the front suspension for the new Ultra4 I’m building. It’s a minefield of numbers and geometry. 

What is the long-term goal for Theoc 4×4?

Dan: To have more people in Theoc built cars and to compete in the Balkan and Dakar rallies.

 

JUST FOR LAUGHS

Do you prefer rock or mud sections? Rocks more challenging

Who is the better driver? Dan as he doesn’t roll it as much!

Who is quickest on a bike? Dan

Who is last to the bar? Always Dan

Who has the worst taste in music? Both listen to the same stuff. 

If you two had to do a duet in a karaoke bar what would you sing? If we ever sang you probably wouldn’t be able to understand what we were singing! 

Follow Us

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
2 days ago
Theoc 4x4
Ready for the next 2 space frames. Why not book your new race car now #theoc4x4 #offroad #spaceframe #racecar #winchchallenge #ultra4europe #rollcage www.theoc4x4.com

Ready for the next 2 space frames. Why not book your new race car now #theoc4x4 #offroad #spaceframe #racecar #winchchallenge #ultra4europe #rollcage www.theoc4x4.com ... See MoreSee Less

2 weeks ago
Theoc 4x4
Off to powdercoat see you in a few weeks in the meantime whos is the next space frame to take its place. Answers on a postcard 😆 #theoc4x4 #offroad #winchchallenge #racecar #rollcage #spaceframe www.theoc4x4.com

Off to powdercoat see you in a few weeks in the meantime whos is the next space frame to take its place. Answers on a postcard 😆 #theoc4x4 #offroad #winchchallenge #racecar #rollcage #spaceframe www.theoc4x4.com ... See MoreSee Less

Comment on Facebook

ALRC spec 88" cage please lol

3 weeks ago
Theoc 4x4
Sad day for us all today. From Churchill and ww2 to the fight of today queen Elizabeth will be known for hundreds years to come. Long live the king #queenelizabeth #longlivethemonachy

Sad day for us all today. From Churchill and ww2 to the fight of today queen Elizabeth will be known for hundreds years to come. Long live the king #queenelizabeth #longlivethemonachy ... See MoreSee Less

3 weeks ago
Theoc 4x4
Happy Monday lets start to strip this one ready for some final welds then off to powdercoat #theoc4x4 #offroad #winchchallenge #ultra4europe #spaceframe #td5 #redwinch www.theoc4x4.comImage attachment

Happy Monday lets start to strip this one ready for some final welds then off to powdercoat #theoc4x4 #offroad #winchchallenge #ultra4europe #spaceframe #td5 #redwinch www.theoc4x4.com ... See MoreSee Less

Comment on Facebook

Loving the look of that but could do with some door for us not so nimble gents 😂😂

Looking good as always

Do you do ALRC compliant cages please?

4 weeks ago
Theoc 4x4
Soon to be added to the website 34row oil cooler with 6.5inch spal fan #theoc4x4 #offroad #winchchallenge #autogearbox #keepitcool😎 www.theoc4x4.comImage attachment

Soon to be added to the website 34row oil cooler with 6.5inch spal fan #theoc4x4 #offroad #winchchallenge #autogearbox #keepitcool😎 www.theoc4x4.com ... See MoreSee Less

Comment on Facebook

Looks nice can’t wait to receive 😊😊

1 month ago
Theoc 4x4
Another radiator pack out the door #theoc4x4 #offroad #winchchallenge #ultra4europe www.theoc4x4.com

Another radiator pack out the door #theoc4x4 #offroad #winchchallenge #ultra4europe www.theoc4x4.com ... See MoreSee Less

Comment on Facebook

Do you have any gear box coolers and fan mounting like the rad pic here ?

1 month ago
Theoc 4x4
Those who asked about fitting the rear seats back in. Yes it can be done but it is near on impossible to get the window trims to fit back in with hacking them up #theoc4x4 #offroad #landroverdefender #landrover #rollcage

Those who asked about fitting the rear seats back in. Yes it can be done but it is near on impossible to get the window trims to fit back in with hacking them up #theoc4x4 #offroad #landroverdefender #landrover #rollcage ... See MoreSee Less

Comment on Facebook

Looks very neat

Hi can you do a int cage for a disco 2. Just the behind front seats ta.

If you have the sides off cant you fit them to the outside of the cage first with some tape etc?

1 month ago
Theoc 4x4

Another landrover 90 cage done looking to get some protection in you 90 get in touch [email protected] or dm us #theoc4x4 #landroverdefender #landrover #greenlaning #madeinbritain🇬🇧 #rollcage #rolloverprotection www.theoc4x4.com ... See MoreSee Less

Comment on Facebook

What would a rough price be on a 109 sw external cage won’t be till next year but I am going to be needing one Thanks 👍

How much for 90 external roll cage

My 109 Id like a cage over

Does it affect the tip up seats ?

1 month ago
Theoc 4x4

FOR SALE. Tomcat, full tube chassis, m57,hp24 box with compushift, d2 axles with internal strengthening tubes, fox coilovers and bypass, im selling this on behalf of our customer looking for around £35k dm or email [email protected] and ill pass any enquiries on ... See MoreSee Less

Comment on Facebook

Looks like a desert warrior Paul Round mixed with a tomcat

Nice build! Shame about the 4hp24!

Julien Goffart

Micheal Wood

Load more